Merchandising is about establishing relationships to retailers buy visiting them regularly. It’s an extremely effective BTL (below the line)-marketing strategy, delivering far better ROI compared to traditional above the line-marketing strategies.
THIS IS WHAT OUR BRAND CARE TIME DO ON THE FIELD: –
Check how products are displayed and report back through our online reporting tool called Snapshop, easily accessible from phone/tablet –
Train store staff about products, 1:1 or 1:many and make sure that your products are top of mind for store staff
Coach and inspire store staff to sell your products, giving store staff tools to sell more and giving them the confidence to recommend your products
Act as technical support for your products, lowering the barrier to sell them when they know who to contact in case of after sales problems
Keep an eye on competitors and what they are up to
Most importantly, they are your ambassadors on the field, doing the groundwork that will lead to sales.
Experienced Chief Executive Officer with a demonstrated history of working in the FMCG industry.
Founded and manages several successfully distribution companies in Serbia and the region.
Skilled in Field Marketing, Marketing Management, E-commerce, Sales Operations, and Sales Management.
Most importantly, they are your ambassadors on the field, doing the groundwork that will lead to sales.