Bayer
Bayer – Key Activities
• Installation of specialized brand navigators and floor stands in pharmaceutical retail outlets.
• Regular monitoring of the agreed assortment availability at the point of sale.
• Recording of deviations and timely reporting on brand positioning.
• Maintaining consistent visual presentation in line with brand standards.
Customer Benefits
• Effective brand visibility at the point of sale.
• Increased product visibility and stronger consumer impact.
• Reliable control of distribution and assortment availability.

