Season

Seasonal Programs – Key Activities

• Easter program delivery for the brand SweetChoice.
• Distribution and placement of seasonal products such as Raid and Autan across all regions.
• Year-round operations for Froneri, with special focus on the summer season.
• Implementation of planograms, correct assortment layout, and maintenance of optimal visual merchandising standards.
• Contracting and installing additional in-store positions to strengthen visibility during seasonal peaks; deployment and positioning of freezers and cooling units as key seasonal sales points.
• New Year programs for principal brands: Fructus, Pionir, TAKTIK, Art Ival, Paloma.
• Valentine’s Day / Women’s Day programs – gift sets by Afrodita, and Art Ival.
• Eurocompany – secondary displays during Easter and Christmas fasting periods.
• Slava season – Čoka, additional secondary displays.

Customer Benefits

• Timely distribution and maximum availability of seasonal products.
• Strong sales uplift during peak seasons, especially summer.
• Improved market positioning through extra placements, optimal merchandising, and consistent presentation across all regions.
• Continuous brand management throughout the year, with focused execution during seasonal peaks.