Marbo – Delhaize

Marbo – Delhaize

Marbo – Delhaize

Project area: Belgrade region.

Key Activities

  • Full maintenance of all displays and daily merchandising execution.
  • Proper placement of the entire assortment in line with brand standards.
  • Installation of small and large POS materials (wobblers, stands, toppers, brand navigators, etc.).
  • Creation and execution of FOC displays and additional in-store exposure points.
  • Monitoring visual presentation and product availability.
  • Resolution of phantom stock issues and alignment of actual inventory levels in stores.
  • Stock verification, discrepancy identification, and reporting to the commercial team.
  • Regular field reporting on store conditions, deviations, and improvement actions.

Customer Benefits

  • Consistent and professional brand presentation across all selected stores.
  • Increased visibility and shelf share through additional display positions.
  • Controlled merchandising standards and faster stock rotation.
  • Reduction of phantom stock and improved inventory accuracy.
  • Stronger consumer influence through well-positioned POS material and focus zones.