Marbo – Delhaize
Project area: Belgrade region.
Key Activities
- Full maintenance of all displays and daily merchandising execution.
- Proper placement of the entire assortment in line with brand standards.
- Installation of small and large POS materials (wobblers, stands, toppers, brand navigators, etc.).
- Creation and execution of FOC displays and additional in-store exposure points.
- Monitoring visual presentation and product availability.
- Resolution of phantom stock issues and alignment of actual inventory levels in stores.
- Stock verification, discrepancy identification, and reporting to the commercial team.
- Regular field reporting on store conditions, deviations, and improvement actions.
Customer Benefits
- Consistent and professional brand presentation across all selected stores.
- Increased visibility and shelf share through additional display positions.
- Controlled merchandising standards and faster stock rotation.
- Reduction of phantom stock and improved inventory accuracy.
- Stronger consumer influence through well-positioned POS material and focus zones.